Our international research and education program in digital media helps societies gain standardized and continuous insight in media addictions, media unreality index, media use and opinions of public to build successful media strategies, thus increasing freedom of emotional expression in today’s media to overcome influence of negative news and unrealistic contents.
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The latest research shows more than two-thirds of Serbs have some kind of media addiction. Authors of the research conducted by Positive Center for Digital Media and Faculty for Culture and Media, Ljubisa Bojic president of executive committee and dr Srbobran Brankovic member of executive committee presented their findings at a conference in Media Center Belgrade.
When you find yourself watching a reality show, you are in most cases getting occupied by trivial content. In that case, you are committing an escape from yourself. Why would reality show program serve as a substituting agent for your reality and not as an assistant of it?
Today’s journalism fails to convey our realities, because it is based on facts and trivial entertainment. By neglecting feelings of the masses, media provide an escape for their users, instead of acting as supporting agent. Recent incident in Serbian media shows how far journalists go in emotional censorship.
Greeks had theatre plays. Romans had gladiator games. We have social networks. To achieve such a sophisticated level of virtuality, humanity had to pass through expansion of film, music competitions, soap operas and reality TV shows, culminating with ultimate substitution for life. Is there a life after Facebook?
What We see in today’s media is a “negative world”. Alisa Miller says global media bring us stories mainly from the West, while neglecting the rest of the globe. Ethan Zackerman calls this “caring problem”. But the problem is in reflecting reality, as news editors around the world fail to do their societal roles.
With a title “People are Fed Up With TV Garbage”, Trojka writes in-depth report about media addiction, citing Ljubisa Bojic that effect of Internet on human relations should be examined in future researches of Positive Center for Digital Media.
Media Center Newsletter publishes Ljubisa Bojic’s text about influences of media. Bojic describes how he started thinking about issues of media addiction and representation in media.
Initiative of Positive Center for Digital Media will improve education of online journalists, establish public discussion and assist media legislators across the region, writes Secretary of State for Digital Agenda, Jasna Matic.
Ministry of Culture, Media and Information Society supports the Program initiated by Positive Center for Digital Media.
Natasa Miljkovic of Serbian Public Service TV talks to Ljubisa Bojic about future of journalism: blogging gives everyone a voice and it opens new perspectives for collaboration with mainstream media.
Michel Willefert, French Regional Audiovisual Attache: Education initiative of Positive Center grasps professionals already working in electronic media to improve online journalism in Balkans.
Jelena Kavaja of Politika daily talks to Srbobran Brankovic ana Ljubisa Bojic about Facebook: social networks break barriers between people or they help escape themselves?
I look forward to connecting colleagues and students at the Berkman Center for Internet and Society at Harvard University, at the Center for Future Civic Media at MIT and at Global Voices with students from Serbia and throughout the Balkans who are involved with the Positive Center for Digital Media.
![[Explode] Deep blue (photo by Julian Evil)](http://www.positivecenter.org/wp-content/uploads/2010/12/explode_deep_blue-e1293214139861-111x150.jpg "[Explode] Deep blue (photo by Julian Evil)")
Research analyses connections between social network profiles, their topics and values and compares these findings to mainstream web sites in 33 countries of the world.
We are conducting Media Use Survey in 33 countries to get standardized media addiction data.
New media are exciting for mainstream journalists as they have a field for expression based on non-linear mentality and new forms not possible in newspapers or on TV.
Bloggers are collaborators of online journalists. By listening to blogs of his or her interest, online journalist gets source of ideas and information. Mainstream web sites in facts are meant to reflect issues from blogs, social networks and our direct realities.
As with blogs, online journalists will study how to sense the beat of social networks and to communicate with their users so they can obtain links and sources of information for new web texts.
Students will learn basics of photojournalism, video and audio production for web. We shall create various web media: video and audio segments, photograph with annotations, presentations, slide texts, photo galleries, sound-slides and web documents.
Veteran journalists will provide practical advises for deep investigation into important social issues. After in-sighting into experiences of their colleagues, students will choose to study certain topics during the semester and publish posts concerning them on student web sites.
In a new age of universalism our civilization comes to culmination point. Mass media such as organized religions, state, monetary system and technology serve as alienation tools performing destructive pressure by representing minorities. We shall discuss birth, rise and death of culture-organism.
Ljubisa M. Bojic is a philosopher, scientist and producer from Serbia. As a president of executive committee at Positive Center for Digital Media, he leads global research on media addictions and media unreality, including media use survey and social networks analysis.
Srbobran Brankovic is head of research at Positive Center. He teaches digital democracy. He is CEO of TNS Medium Gallup, leading market research company in South East Europe and professor at Faculty of Philosophy in Nis.
Maja Vujovic is teaching social networks at Positive Center. She is CEO of Compass Communication and former education adviser for UNDP at Ministry of Finance.
Mark Pullen teaches blogging at Positive Center. He is web editor of a leading business website Balkan Insight.
Srdjan Ilic teaches photojournalism, video and audio production for web at Positive Center. He is former Chief photographer at The Associated Press.
Dragan Milosevic manages education programs at Positive Center. He is former associate of the Republic of Serbia Ministry of Information.
Alek Kezele is coordinator of open mind seminar at Positive Center. He is digital artist from Belgrade.
Copyright ©2012 Positive Center for Ditgital Media
![By Mr-Script [LT] - http://www.flickr.com/photos/mrscript/4511262445/](http://www.positivecenter.org/wp-content/uploads/2010/12/smile-phone-2.jpg "What are the causes of the dependence on the media?")
