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Revolution in Market Research

We work for organizations, corporations and governments to analyze their products, services or leaders…

See what we do in eight slides.

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Addiction

Old and New Media and Media Addiction of Audiences

The latest research shows more than two-thirds of Serbs have some kind of media addiction. Authors of the research conducted by Positive Center for Digital Media and Faculty for Culture and Media, Ljubisa Bojic president of executive committee and dr Srbobran Brankovic member of executive committee presented their findings at a conference in Media Center Belgrade.

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Cindarella and SpongeBob

SpongeBob versus Cinderella: How Unrealistic Media Contents Affect our Lives

When you find yourself watching a reality show, you are in most cases getting occupied by trivial content. In that case, you are committing an escape from yourself. Why would reality show program serve as a substituting agent for your reality and not as an assistant of it?

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Fake Emotions (Photo by SondoS)

Emotional Representation is Future of Journalism

Today I was struck by writing of Blic daily newspaper. They were depicting public reactions to “I do not like Jews” statement by singer Maja Nikolic, in reality show broadcast on Pink TV. Some officials were listing possible prison sentences for the singer. Serbian Jewish community went against Pink TV, which did not stop airing the program, when the incident occurred.

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Edward Scissorhands (photo by Minjung Gang)

Social virtuality is next

Greeks had theatre plays. Romans had gladiator games. We have social networks. To achieve such a sophisticated level of virtuality, humanity had to pass through expansion of film, music competitions, soap operas and reality TV shows, culminating with ultimate substitution for life. Is there life after Facebook? See more

Tarzan

Sobering with WikiLeaks

What We see in today’s media is a “negative world”. Alisa Miller says global media bring us stories mainly from the West, while neglecting the rest of the globe. Ethan Zackerman calls this “caring problem”. But the problem is in reflecting reality, as news editors around the world fail to do their societal roles. See more